Company Overview

Founded in 2013 by Pierre Dubuc and Mathieu Nebra, OpenClassrooms is a mission-driven company with the ambition of making education and career opportunities accessible to everyone.

The school offers numerous open and free-access courses, along with accredited programs for in-demand professions such as tech, IT, data, pedagogy, marketing, and more—all delivered 100% online. OpenClassrooms uniquely creates and produces all its courses and educational content, relying on a distinctive model focused on practical learning through professional projects and guidance from mentors who are experts in their respective fields.

From the beginning, OpenClassrooms' mission has been centered around impact: by incorporating it into the statutes since 2018 and subsequently obtaining B Corp certification in 2021—a recognition for companies balancing profits with social impact. OpenClassrooms is featured in the Next 40/120 ranking, but what we take the most pride in is having facilitated a renewed career trajectory for over 50,000 individuals in 2023.

Our goal: to become a leader in solutions for apprenticeships and professional retraining.

OpenClassrooms. Education that works.

WHY ARE WE HIRING ?

As U.S. Growth Marketing Manager, you will be responsible for generating qualified leads, driving campaign performance, and fueling both student and employer acquisition in the United States.

This is a high-impact, hands-on role that blends digital growth strategy with local activation. You’ll work closely with sales, operations, partnerships, and brand leadership to shape OpenClassrooms' U.S. go-to-market presence — with a relentless focus on pipeline creation, event marketing, Salesforce tracking, and campaign ROI.

You will play a critical role in building the growth engine that drives our next phase of bookings and brand visibility.

YOUR MISSIONS :

Lead Generation & Campaign Strategy

• Design and launch full-funnel marketing campaigns targeting U.S. employers (B2B) and adult learners (B2C).
• Develop segmentation, messaging, and channel mix aligned to sales goals (e.g., paid social, referral, direct outreach).
• Set and track KPIs including CPL, CAC, ROAS, conversion rate, and lead velocity.

Content Creation & Enablement Support

• Create and localize compelling marketing content, including social media posts, landing pages, email copy, and campaign messaging tailored to U.S. employer and student audiences.
• Collaborate with sales and partnerships teams to develop sales enablement materials (e.g., one-pagers, pitch decks, case studies) that support outreach, webinars, and events.
• Maintain a library of up-to-date collateral and assets that align with OpenClassrooms’ brand, U.S. regulatory context, and employer/student value propositions.
• Coordinate with the global brand and design teams to ensure consistency and quality across all materials, adapting content for U.S. tone, terminology, and compliance needs.

Event & Field Marketing Execution

• Own planning, promotion, and follow-up for 3+ events per week (webinars, conferences, community co-hosts).
• Collaborate with SMB and enterprise sales teams to drive event attendance and sales conversion.
• Establish regional event presence in key states, including CA, AZ, TX, NY, NJ, CO, and MD.

Salesforce CRM & Performance Tracking

• Ensure all leads, campaign activities, and follow-ups are tracked in Salesforce.
• Partner with Sales Operations to refine lead scoring, MQL→SQL flow, attribution, and pipeline influence.
• Build dashboards and reports to communicate marketing impact on revenue.

Referral, Social & Partner Activation

• Launch and manage referral campaigns with alumni, employers, and mentors.
• Drive U.S. social media content strategy to support sourcing and visibility.
• Collaborate with partners (e.g., workforce boards, job centers, community colleges) to co-promote programs.

Executive Event Visibility & Support

• Identify, evaluate, and secure speaking opportunities, panels, and conferences that align with OpenClassrooms’ U.S. market strategy and raise executive brand visibility.
• Partner with the CEO and Senior Director of U.S. Sales & Operations to coordinate keynote invitations, media briefings, and thought leadership placements at national and regional events.
• Collaborate with the global marketing and comms teams to develop executive bios, pitch materials, and event-specific assets to position OpenClassrooms as a thought leader in education, apprenticeships, and workforce innovation.

Cross-Functional Collaboration

• Work hand-in-hand with Sales, Partnerships, Product, and Admissions teams to synchronize campaign timelines and messaging.
• Serve as the bridge between U.S. market needs and global brand/creative resources.
• Serve as the U.S. marketing liaison on cross-functional projects that require alignment with global teams, such as regulatory milestones (e.g., WASC), product launches, or strategic campaigns.
• Work closely with international peers in France to share insights, localize campaigns, and coordinate rollout plans across time zones and markets.
• Bring a solutions-oriented mindset to cross-cultural collaboration, understanding when to escalate vs. self-activate.
• Represent U.S. marketing insights in bi-weekly global marketing meetings.

COMPETENCIES REQUIRED

You bring a strong mix of data-driven marketing expertise, creative problem-solving, and genuine empathy for both learners and employers. You know how to build and scale demand generation strategies in complex markets and enjoy turning insights into measurable growth.

• 5+ years of experience in B2B or B2C growth marketing — ideally within Edtech, bootcamps, or workforce development industries.
• Proven ability to design and execute lead generation campaigns across multiple channels (paid social, referral, events, content).
• Skilled in funnel optimization, segmentation, and improving lead quality using data and experimentation.
• Strong grasp of marketing analytics — comfortable building dashboards, interpreting attribution models, and tracking key metrics (CAC, CPL, ROAS, conversion rates).
• Proficient with CRM and marketing automation tools (Salesforce, HubSpot, Pardot, or equivalents).
• Experienced in planning and promoting impactful events (webinars, meetups, conferences) and activating local partnerships across key U.S. regions.
• Capable of creating and localizing marketing content for employer, student, and partner audiences, ensuring tone and messaging consistency across channels.
• Comfortable working cross-functionally and internationally, collaborating with teams in Sales, Product, Brand, and Partnerships.
• Confident in supporting executive visibility — preparing speaking engagements, bios, and event follow-ups.
• Highly autonomous and organized, able to prioritize, adapt, and deliver in a fast-paced, growth-oriented environment.
• Deeply aligned with OpenClassrooms’ mission to make education accessible and career outcomes measurable for all.

LOCATION

OpenClassrooms is a remote-first organization, headquartered in Paris, France. This role is fully remote in the U.S. You’ll travel to Paris at least once a year and may occasionally join meetings in European time zones to collaborate with HQ teams and other key stakeholders.

REPORTING LINE

This role reports to the Senior Director, U.S. Sales & Operations, Lisa Skelly and cross-functional U.S. teams.

OUR PERKS :

• Stock option plan for all employees
• 401(k) with a 5% match
• Health Insurance
• Dental & Vision Insurance
• 20 days of Paid Time Off per year
• 5 "Caretaker Days" per year are provided, allowing you to take care of your loved ones.
• Complimentary access to the moka.care app (mental health solution)