#About Ironhack

Ironhack is an edtech company that was founded to disrupt the way tech education works! We are a global marketplace for tech talent, where we offer bootcamps and partner with companies to empower students to create a new career path in tech, get that next promotion, or start their own company.

Quick facts:

● Operations in 10 locations worldwide

● Graduated over 11.000 students

● 200+ global team members

● Venture capital backed

#Why join Ironhack

Our culture is characterized by collaboration, which is the way we roll. We like to take on challenges with a smile on our face! We work in flat hierarchies with open communication. Join Ironhack and we guarantee a bootcamp-paced learning experience in a high growth environment, where together we can change the future of education!

#Benefits

● Remote-friendly policy for Global Team employees and work-from-home specific policies for Local Team employees

● 20 + 6 working days of holidays per year

● Gympass full access

● Eloomi full access

● Learn to code, design, or analyze data: Enroll in our part-time courses for free!

● Health insurance

● A mentor the first 3 months of onboarding

● Individual career development plans with courses to help you build new skills

● Amazing events with our students, team-building activities and company retreat

#About the role

A large part of the success of Ironhack depends on our marketing strategy. The Growth Marketing associate will be responsible for engaging with our community through local marketing campaigns, with a KPI mindset, and applications and booked students coming from your initiatives.

The Growth Marketing Associate will work on increasing Ironhack’s visibility in Berlin and reach through community-building with other local tech players.

#Responsibilities

• Plan, develop and execute in-person and digital events (i.e., webinars, podcasts) to promote the campus around the city. From the idea, to the speaker hunt, the logistics needed and the final promotion through our own and external channels to make it a success
• Be proactive and engage with other communities and 3rd party events (e.g., hosted by other local tech players) and become the Ironhack ambassador.
• Detect new local sponsored opportunities to promote the different activities (paid newsletters, branded content in local niche media sites, etc.).
• Write locally-relevant blogs, articles, and white papers to create further awareness of Ironhack and to generate leads
• Nurture local leads and applicants to ensure they turn into booked students;
• Use global templates and localize them to fit the needs of our market
• Work with global teams to ensure global product launches (e.g., new vertical) and marketing initiatives (e.g., scholarships) are executed successfully in local market
• Share success stories of current students and alumni with the global marketing team so that they can be used in blogs, articles, social posts, and other Ironhack channels
• Work with global marketing team and agencies on locally relevant keywords, and to run A/B tests to optimize paid and organic lead gen efforts
• Share learnings from your market with other markets and global teams; likewise, apply best practices from global and other markets locally

#Requirements

• You have a degree in Marketing, Communication or in a related field
• Excellent written and verbal communication skills in English
• Community and/or business development experience; we need someone who grows our local community through events management, content creation and partnering with other communities; experience with social media a definite plus.
• Results-focus: You are very focused on delivering on your commitments and goals
• Outgoing personality: it is about setting up the event live and networking afterwards to make sure the Ironhack brand is visible. You are the voice and the face of the brand
• Creative person: pay attention to industry trends and create posts and content pieces that engage with our target personas in order to grow our accounts and our brand awareness
• You are passionate about the Education sector and driven by our mission of changing people’s lives
• You are a great collaborator and have a distinct growth mindset. You don’t accept “it can’t be done” and instead figure out a way to make it happen

Department

Consumer

Locations

Berlin

Remote status

Hybrid Remote

Employment type

Full-time

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